Why is customer engagement critical when handling quotes?

Customer engagement is critical when handling quotes because it significantly impacts the likelihood of order conversion. When customers are engaged, they feel valued and understood, which can lead to a stronger relationship and trust in the sales process. Engaged customers are more likely to ask questions, express concerns, and provide feedback that can help sales representatives tailor their proposals to meet the customer's specific needs.

This interaction can lead to higher conversion rates because customers who have had positive experiences throughout the quote process are more inclined to move forward with their orders. Additionally, by actively engaging customers, sales teams can provide clear and relevant information, address any objections, and facilitate a smoother decision-making process, ultimately leading to successful sales outcomes.

The other choices, while related to aspects of sales and quoting, do not capture the direct relationship between customer engagement and the likelihood of converting quotes into orders.