What is the purpose of competitor analysis dashboards in Dynamics 365 Sales?

Competitor analysis dashboards in Dynamics 365 Sales serve the purpose of assessing the strengths, weaknesses, and market position of competing organizations. This analysis is critical for sales teams, as it provides insights into how their products or services stack up against those of competitors. By understanding where they excel and where they may need improvement, organizations can strategize more effectively to enhance their market presence.

These dashboards can visualize various competitive metrics, such as pricing strategies, market share, and customer feedback. This information helps sales professionals to tailor their sales pitches, adjust pricing, and develop marketing strategies that capitalize on competitors' weaknesses or match their strengths.

Using competitor analysis allows businesses to maintain a competitive edge in a dynamic market, enabling them to make informed decisions based on thorough data-driven insights. Therefore, the ability of these dashboards to assess competitive positioning is essential for driving sales strategy and improving overall performance.