What is the function of the "Competitors" entity in Dynamics 365 Sales?

The "Competitors" entity in Dynamics 365 Sales is specifically designed to analyze competing businesses within a market. This entity allows sales teams to document and understand key information about competitors, including their strengths, weaknesses, and the strategies they employ. By capturing this data, organizations can gain insights that inform their own sales strategies and positioning in the marketplace.

Understanding the competitive landscape helps sales professionals tailor their pitches, identify differentiators, and develop strategies to win deals against those competitors. The ability to track and analyze competitor activities enhances decision-making and can lead to better sales outcomes, making the Competitors entity a crucial tool in the Dynamics 365 Sales environment.