How is LinkedIn Sales Navigator integrated with Dynamics 365 Sales?

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LinkedIn Sales Navigator is integrated with Dynamics 365 Sales primarily to enhance the ability of sales professionals to connect with potential customers. This integration provides users with insights from LinkedIn's vast professional network, allowing them to identify leads, understand their interests, and track engagement with prospects. Sales professionals can view LinkedIn profiles directly within Dynamics 365, enabling them to leverage social selling techniques effectively.

The integration allows users to access additional information about potential customers, such as job changes, company news, and shared connections, further enabling tailored outreach and relationship building. This connection empowers sales teams to enhance their prospecting efforts and boost their success rates in converting leads into customers by utilizing the rich data provided by LinkedIn.

The other options do not represent the primary function of the LinkedIn Sales Navigator within Dynamics 365 Sales. Managing product pricing, facilitating internal teamwork, and automating inventory tracking are functionalities more aligned with core sales processes and operations, rather than the specific social selling focus that the Sales Navigator provides.

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